Our Why
OUR VISION
We seek to positively impact lives through Basketball.
Our MISSION
1891 seeks to expose talent, create opportunity, and inspire community.
our values
Our company values are an extension of our purpose. These operating principles guide how we approach everything.
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B-elieve that anything is possible
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A-ssist at every opportunity
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L-ove the game
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L-eave it all on the court
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O-wn your turnovers
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U-p your skills continuously
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T-rust your teammates
OUR TENeTS:
Our tenets are the anchor of our experience. It is what our customers see & feel with the 1891 brand.
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Service – Exceptional experiences and customer satisfaction are paramount. We dish out assists wherever we can.
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Innovation – When we see a problem, we act quickly to resolve it with a fresh perspective. We will never get boxed out.
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History – We rep the past, present & future. We relive & rewrite basketball history and create folklore.
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Authenticity – We bring originality to our work. We respect truth and practice with deep dedication to our craft.
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Community – We are a mecca for basketball lovers. We make daily and weekly pilgrimages to the court.